Fashion & Style

Kate Spade New York Introduces First Iconic Bag: The 2 Park Avenue Beau Bag

Kate Spade New York’s first signature handbag is finally in the Philippines! The 2 Park Avenue Beau Bag!

A beau (pronounced as “bow”) is a French term for a lady’s sweetheart or boyfriend. Now, a Beau also refers to Kate Spade New York’s dashing new signature handbag, adorned with a well-placed bow. A “beau” and a “Beau” may mean two different things, but they both have something in common: they are two things a girl would surely want to wear around her arm!

The Beau cleverly combines two of Kate Spade New York’s favorite things: a sleek, utilitarian shape; and well-placed bow not in one, but two places – the front pocket, and the zipper pull. Featuring a smart interior that includes a special pouch for your tablet, a zip pocket for valuables and two side pockets, it’s the ideal companion to tote about town. .

The interior of a Beau bag. It’s spacious but not too bulky, and it has compartments for all of your things.
The bag was launched at Greenbelt 3 last August 15, hosted by Kim Jones of ETC. It was an intimate gathering of fashion lovers over champagne, wine, and delicious food. There was also a makeup tutorial during the event, c/o MAC Cosmetics, and a free makeover session right after.

ETC’s Kim Jones hosts the event



The female models, their Beaus and their “beaus”
Free makeup session with MAC Cosmetics after the event
Delicious food catered by the Manila Peninsula

The guests wandered around the chic and vibrant Kate Spade store and admired the unique and trendy items inside the shop. 



The girls from Kate Spade Philippines with Kim Jones

Charmed by the pretty little things in the Kate Spade store, guests rewarded themselves with some treats.

“Owl” lot of loving for this clutch

These girls are happy with their purchases.

Kim and her very own Beau bag. It matches her outfit!

After the event, each one of the guests brought home a sweet souvenir: a Beau bag cupcake!


The Kate Spade 2 Park Avenue Beau Bag is both pretty and practical — two things that an ideal handbag should be. The Beau Bag comes in six different styles so there’s more to choose from and more to love, because as the team at Kate Spade say, “A girl can never have too many bows. Or too many beaus.”
2 Park Avenue Beau in Black
2 Park Avenue Beau in Macchiato Black
2 Park Avenue Beau in Maraschino
2 Park Avenue Beau in Sonia Purple
2 Park Avenue Beau in Vivid Snapdragon Maraschino
2 Park Avenue Beau in Black Leopard Macchiato
In the Philippines, Kate Spade is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at The Power Plant Mall, Greenbelt 3, Rustan’s Makati, and Shangri-La Plaza Mall. 
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