Two iconic brands partner to introduce a collection of arm candy beginning Fall 2013.
LeSportsac and Dylan’s Candy Bar announce a collection of candy-inspired bags, available beginning Fall 2013.
By pioneering the largest state-of-the-art sweets emporium and candy lifestyle brand known as Dylan’s Candy Bar, Dylan Lauren has changed the way we see candy today. A partnership with LeSportsac is the next step in Dylan’s plan to expand her candy empire worldwide.
“We are thrilled to partner with LeSportsac to bring the idea of an eye-catching yet functional collection to life,” said Dylan Lauren, founder and CEO of Dylan’s Candy Bar. “To us, these bags celebrate candy and fashion, as well as the spirit of creativity. We are confident our guests will love them as much as we do!”
The Dylan’s Candy Bar for LeSportsac collection will be introduced in two sets, the first in August 2013 and the second in November 2013. Featuring classic LeSportsac styles curated by Dylan’s Candy Bar founder and CEO Dylan Lauren, the fall collection consists of 14 lifestyle bags ranging from weekenders and totes to handbags and cosmetic cases, covered in three exclusive candy prints:
• Candy Spill – a graphic of bright and colorful candy, inspired by Dylan’s Candy Bar retail locations
• Sweet Talk – a multi-color gradient printed on candy phrases, set on a black background
• Sugar Cube – a photo-realistic view of the Dylan’s Candy Bar Tackle Box
The collection is anchored by two, one-of-a-kind styles; the Sweet Stash Tote, a rainbow tote with a graphic of a pocket full of Dylan’s best-selling treat, the Whirly Pop and the LeSweetsac, a photo-real bag of bright candy that looks good enough to eat!
Dylan’s Candy Bar for LeSportsac will be available at all LeSportsac free-standing stores worldwide, LeSportsac.com and select Dylan’s Candy Bar locations, as well as DylansCandyBar.com. All styles are made of LeSportsac’s signature rip-stop nylon with most including an exclusive gumball charm.
“Our partnership with Dylan’s Candy Bar is the first in a series of unexpected design collaborations featuring iconic American brands,” explains D’Arcy Jensen, VP and Global Creative Director of LeSportsac. “Our brands share great synergy, our explosive use of color and fashion mixed with fun — what could be more fun than arm candy?”
More information on this partnership, including images of the bags, will be available closer to the collection launch. In the meantime, candy and fashion fans alike should follow @LeSportsac and @DylansCandyBar on Twitter for the latest details, #DylanforLeSportsac.
About Dylan’s Candy Bar
Dylan’s Candy Bar was founded in 2001 by Dylan Lauren with a mission to awaken the creative spirit and inner child in everyone. Renowned for merging the worlds of art, fashion and pop culture with candy, Dylan’s Candy Bar is a pioneer in changing the way we see candy. As the largest state-of-the-art sweets emporium and candy lifestyle brand, Dylan’s Candy Bar is not your average “candy store.” The modern day candy land is home to over 7,000 candies from around the world, making it the most popular destination for the ultimate sugar rush experience.
Dylan’s Candy Bar stores are currently located in New York City, East Hampton, Los Angeles and Miami as well as several wholesale venues around the U.S. Dylan’s Candy Bar plans to continue expanding to major cosmopolitan cities in the U.S. and worldwide. For more information, visit www.DylansCandyBar.com or www.facebook.com/DylansCandy.
In the Philippines, LeSportsac is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5, Rustan’s Makati, Shangri-la Plaza Mall, Alabang Town Center, Gateway Mall, Ayala Center Cebu, and Robinsons Magnolia.