ZALORA, Asia’s top online fashion destination, just celebrated its fifth year of revolutionizing the fashion shopping experience. To mark this achievement, anniversary activations were rolled out in Singapore, Malaysia, Hong Kong, Taiwan, Indonesia, and the Philippines throughout the month of March 2017.
This year, to commemorate this significant milestone, ZALORA has also partnered with local tastemakers and talented creatives to launch the #ZALORAICONS campaign. For this campaign, all ZALORA sites will feature ZALORAICONS, which include influential style icons — from models and fashion editors to designers and entrepreneurs. Original video content featuring exclusive interviews with the ZALORAICONS will be posted on multiple channels, including ZALORA websites and social media platforms. Through these videos, the ZALORAICONS share their creative inspirations and fashion tips and hacks while dressed in looks curated by ZALORA’s in-house fashion production team. Customers will be able to own the looks of the ZALORAICONS through curated shoppable content on ZALORA websites.
ZALORA STYLE AWARDS
The annual ZALORA Style Awards, aims to honor and recognize local trendsetters, while highlighting their achievements and encouraging the local community to pursue their dreams in the fashion industry.
This year, the event, hosted by TV personality and vlogger Janeena Chan, was held at the al fresco area of the Manila House Private Club in BGC.
While everything was festive and colorful that night, guests went back to basics and came in their most stylish black, nude, and white outfits.
My outfit of choice was this:
And of course, since it was a night of fashion, I thought of bringing my fashionable friends and shopaholic sisters with me: Tin and Mina, my former workmates at SSI!
2nd ZALORA STYLE AWARDS BOARD OF JUDGES
The panel of judges for this year’s ZALORA Style Awards included icons and experts in the fashion industry who carefully went through the two-phase process.
The phase one judges include ZALORA executives, composed of Co-Founder and CEO Paulo Campos, Head of Buying Gigi Mabanta, Head of Brand Development Regine King, and Head of PR Vince Flores.
Phase two judges comprise of the Philippines’ ZALORAICONS:
- Preview Magazine’s Editor-in-Chief Isha Andaya-Valles
- Metro Magazine’s Beauty Editor Kate Paras
- Beauty Guru Jigs Mayuga
- Fashion Show Director Robby Carmona
- Philanthropist Nanette Medved-Po.
2nd ZALORA STYLE AWARDS CATEGORIES AND WINNERS
Below is the list of the ZALORA Style Awards 2017 winners:
- Male Style Star of the Year – Jake Ejercito
- Female Style Star of the Year – Lauren Reid
- Fashion Designer of the Year – Vania Romoff
- Stylist of the Year – Team Rain x Em
- Makeup Artist of the Year – Mickey See
Special awards were also given away, with the Male Scene Stealer and Female Scene Stealer of the Night awarded by Topshop and Topman.
Here are some photos from the event. Click on photo to enlarge and see caption.
FASHION AT YOUR FINGERTIPS
Zalora is really changing the way we do our shopping as it brings a world of fashion at our fingertips, making the experience more convenient, customized, conscious, and comprehensive. Personally, aside from the wide selection of items at competitive prices offered by Zalora, what I really appreciate most is the free returns. One of the things that are holding people back from trying online shopping is the fear that the item they ordered may not fit them. With Zalora, if it doesn’t fit, you can easily return it within 30 days! And online shopping at Zalora (or even just “online window shopping”) is really fun because the website and app are so easy to use ,and there are just too many pretty items to choose from! Sure, there’s still nothing quite like going to a physical store to go shopping, but online shopping — especially with Zalora — sure has its unbeatable advantages, which tells me that it’s here to stay.
Follow ZALORA’s fifth anniversary celebrations at #ZALORAICONS and #ZALORAStyleAwards. For more information visit https://www.zalora.com.ph/zalora-anniversary-women and https://www.zalora.com.ph/zalora-anniversary-men.